
Circle Lounge in LANXESS Arena equipped by Brasilheroe
The undisputed top star was a guest at the LANXESS arena in Cologne: Jason Derulo. In the sold-out arena, the US music star thrilled his fans with furious dance routines, spectacular choreography, and plenty of bare skin as part of his "Nu King" European tour and at the start of his German concerts.
We at Brasilheroe also got a good portion of the star cult, as we were and are proud #partner of the Circle Lounge , the exclusive #event lounge of the Cologne Megahalle.
The Circle Lounge offers an innovative and stylish event experience with a perfect view of the stage. The unique design of the box is characterized by a mix of leather and wood, creating an extremely pleasant and stylish ambiance. As Circle Lounge's Executive Partner, we were able to equip the exclusive VIP area of the LANXESS arena with our Brasilheroe beanbags.
And: there is indeed a connection between #Brazil and Jason Derulo. The R&B star has released several songs in the past that incorporate Latin American rhythms and influences associated with the Brazilian music scene. One example is his hit "Swalla," which incorporates elements of Brazilian funk and samba music. Furthermore, Jason Derulo has a sizable fan base in #Brazil and is known for his performances in " Brasilheroe Land."
We were overwhelmed by the atmosphere and exclusive ambiance in the Circle Lounge . Our handcrafted seating and matching design perfectly matched the visual aesthetic of the VIP area. Visitors were thrilled with the comfort and seating quality of our bean bags. This relaxed and sometimes spontaneous enthusiasm was very gratifying and affirming for us.
All that remains is to say thank you: "Muito obrigado!" to the entire team in Cologne, including Chiara Schanz , Susann Rieden , Christian Aigner , and Stefan Fischer from elevener GmbH and the Circle Lounge . Thanks for the great cooperation and here's to many exciting #events to come!
Universal Music Publishing Group Future History Sony RCA Records
#Brasilheroe #CircleLounge #Cologne #LANXESSarena #JasonDerulo #Startups #Partnerships